Our copyright confirmation email...

From: Jenniene Leclercq [jenniene@nextplateauent.com]
Sent: 09 October 2015 15:34
To: Tyler.Byrne; BA
Subject: RE: request to use Salt N Pepa- Shoop for an A-Level music video project [Scanned HH] [Spam score:8%]

Hello Tyler,

Please contact Universal Music Group's Special Projects division with your request to use "Shoop" by Salt-N-Pepa.

Regards,

Jenniene Leclercq
Next Plateau Entertainment/Eddie O Songs
P.O. Box 1199, Lenox Hill Station
New York, NY  10021
U.S.A.
212-243-6103
jenniene@nextplateauent.com



-----Original Message-----
From: Tyler.Byrne [mailto:Tyler.Byrne@hurtwood.net]
Sent: Friday, October 9, 2015 6:11 AM
To: BA <ba@nextplateauent.com>
Subject: request to use Salt N Pepa- Shoop for an A-Level music video project [Scanned HH]

To Next Plateau Entertainment

We are a group of A Level students working on an A Level project for a qualification in Media Studies. We are writing to request permission to use the following track as part of this project:

Shoop by Salt N Pepa

With your permission the track would be used as the accompaniment to a short form video that is made purely for assessment purposes and will have no commercial usage. The video will be viewed only by members of the school community and the assessor of the examination board.

The artist and the copyright holder will of course be fully recognised in the pre-production and evaluation material that accompanies the project. We can also include a full copyright notice if required both in the planning material and on the video itself.

Yours sincerely


Tyler Byrne, Ollie Tennant, Grace Quigley and Elisa Richards Hurtwood House School

Treatment

Our concept consists of three main elements, a retro theme, a boom box, and a colour theme. Our three main girls (Salt N Pepa) will wear retro clothes, particularly three different block colours, green purple and orange, while everyone else wears denim, to show the girls are individual and glamourous. The main element of the music video is an enlarging boom box, starting off amongst buildings in a regular size, the boom box features throughout the video, set in all different scenarios. As the video progresses the boom box will gradually be introduced as bigger, eventually taking up the size of a building, showing that everyone is being attracted and entertained by the music. The colour theme is also reinforced through the coloured sets, and features in creative ways alongside the speaker, such as paint booming out of the speaker, as well as other coloured objects being bounced on the vibrations the speaker produces. Within the different scenes of the video there is also an ongoing dance element, with sections of choreography, reinforcing the glamorous girl-power, image Salt N Pepa give off. 

 

Salt N Pepa intial ideas

Havelock: Tom Dick and Harry

Jake Bugg

Ben Howard

https://soundcloud.com/havelock_music/tom-dick-harry

I wanted to use Havelock because he his a new artist and is little known by the general public. I know about him through a friend of mine and have been to see many of his gigs in pubs, clubs, and bars. His singing style is similar to the Kooks, who's genre is described as a Brtish Rock band. However, I would say that Havelock is more of an Indie Alternative artist, with some songs being slightly Pop Rock. As you can see from the image above who already has his own brand image, which is one of an organic artist, but shows potential to become a synthetic artist.

The Kooks

His image is very similar to that of Tom Odell, Jake Bugg, and Ben Howard.

Tom Odell

As an idea for a music video concept we were interested in filming him in a natural environment. That is why we are hoping to film him in live performance in November. This would fill the performance aspect of it and would have an atmosphere that cannot be re-created. As another aspect to the video, we would like to follow three friends, Tom, Dick and Harry. However, I think following Havelock (Hal) would be the main focus of the non-performance aspect of the video and we like the idea of filming him going about his business in Brighton, where his girlfriend lives at the moment, therefore he will be there often.

We like the idea of using Brighton as it has quite a vibrant, student vibe to it, which would fit his image nicely.






Here are some more photo's of Havelock,

The Brief

The Brief

A promotion package for the release of an album, to include a music promo video, together with two of the following three options:

                         

a website homepage for the band;

a cover for its release as part of a digipak (CD/DVD package);

a magazine advertisement for the digipak (CD/DVD package).

Total Elipse of the Heart - Literal Video

This literal version of BonnieTyler's infamous 'Total Eclipse of the Heart' is immensely entertaining du to its witty lyrics, in which the audience are able to relate to and understand. It challenges the original video as it questions its relevance to the song. By describing exactly what happens within each scene the audience find this amusing as we can see the lyrics being reinforced. Often the lyrics predict what is about to happen which is also funny for an audience member as we anticipate what is due to happen and find it entertaining when it happens. There are also massive elements of intertextuality throughout the video, including Ringo Starr, Arthur Fonzarelli, Macarena, Rocky, Eva Peron, Glee Club, Hogwarts and Lord of the Flies. 

Salt N Pepa Album Cover + Website Campaign

Album Cover Design for Salt N Pepa                                    

The album cover for Shoop, is based mainly around a colourful wheel, which appears in the music video, we see all three of the women laying on it looking up to the camera, which is in a birds eye view position. The typography of the word Shoop is big and bubble writing like, in bright bubblegum pink. The name of the artist is less important here and is in smaller writing in the bottom right hand corner. The women clearly stand out and are the major selling point of the music. Their clothes are glamorous and statement pieces, paired with bold makeup, hair and accessories. The rest of the background is a baby blue, to compliment the pink writing. The wheel is multicoloured with each slice being a different bright colour. 

Website Campaign Design for Salt N Pepa

The website design is plain and simple, with a link leading to their main site, and all of their social media's. It also heavily features the girls and the wheel. The women would be dressed in similar matching denim out fits, with once again bold and glamorous hair, make and accessories etc... There is also a link under the wheel to instantly download the track, if the main focus of the browser is to download their most recent song.  

Chloé Album cover + website campaign

Album Cover Design of Chloé

 The colour scheme of this album cover would be black and blue, in relation to the song, having the writing in black and then the symbol including lots f different shades, on a black background. This gives a mysterious element to the track as the dark colours represent typical stylistic elements of an R&B design and the fact Chloé herself isn't on the cover, reinforces the fact she is an organic artist and refrains from using her appearance as an image.  I would like for this symbol to be a familiar link in with Chloé and be present throughout her music, websites etc... The name of the artist is bigger than the name of the actual track, which I want to suggest she is the selling point and what consumers should be looking out for when purchasing this product.

Website Campaign Design for Chloé

 

The promotional website, links in massively with the album cover, as the same symbol is the main focus. With links to the main site and all of her social media it allows a browser or fan to immediately purchase the track from iTunes or simply browse further into the artists web page. A similar colour scheme would be used here.

Salt N Pepa Prezi

The Streets Prezi

Chloe Prezi