Saul Bass

Saul Bass was born on May 8th 1920 in New York City, and died on April 25th 1996, in California. He was an American graphic designer and filmmaker, best known for his  motion picture tittle sequences,film posters, and corporate logos. He worked with some of Hollywood's biggest directors such as Alfred Hitchcock, Otto Preminger, Stanley Kubrick, and Martin Scorsese.Whilst spending time in North America Bass designed some incredibly iconic corporate logos, which are still around today.

These are some of the many logos in which he created, Many of these are still very similar, however have changed slightly over  the years. It has become apparent that his logos are incredibly effective and have been affective for many years and may continue to be effective.I like the way he use plain bold colors and shapes and simple (if any) typography. He bases a lot of his work on primary colors and uses them often with white, to show an outline or shape/ word. Some of the logos began as just a picture or small image and have slowly developed into more detailed designs which hold more significance or information.

The body shape is apart, and this suggests physically hacking a body apart, it also makes us question who did it? what for? could it be biological? The yellow background with the black body makes the body stands out and has the words 'ANATOMY OF A MURDER' this gets across the idea of the film very simply and, because of this is effective and dramatic. On the top of the body it says: 'Otto Preminger's' which tells the audience this is a big film, with a big director who the audience are expoected to know, and if they do not know who this is, them they should which entices the audience and makes them want to know who Otto Preminger is, and also what the film is about. In the bottom box on this poster we see a darker orange background clearly reading six names. These names are the names of the six main characters, of whom would have been very well known at the time this film, was made. These well known names would have attracted a wider audience an therefore enticed more people to come and watch it in the cinema.