What is a music campaign?

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Alex Anyaegbunam (born June 27, 1993), better known by his stage name, Rejjie Snow, is an Irish Rapper from Dublin, Ireland. His music career started in 2011 and is signed to Roket Music Entertainment and Kaya Kaya Records.

Hip hop/Rap

is a music genre consisting of stylized rhythmic music that is often accompanied by rap, a rhythmic and rhyming speech that is chanted. It developed as part of hip hop culture, a subculture defined by four key stylistic elements: MCing/rapping, DJing/scratching, break dancing, and graffiti writing. RAP stands for 'rhythm and poetry'.

Rejjie Snow has no 'official' website, however has opted for a tumblr page, which is in a blog format, allowing him to post anything which interests and inspires him. With a very limited colour palette, consisting of just a very light pinky-brown colour and an image of him wearing black clothing. The most recent post is of a bright orange car, which shares synergistic elements with one of his most successful music video's: "Lost in Empathy". 

In the video Rejjie Snow Walking around a deserted area, which has a blue-grey tint making his red outfit stand out, tying in with the piping out orange colour of the car. 

His most recent album cover consists of a controversial image, designed by Jack Borkett an i-D magazine artist (prestigious fashion magazine). 

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Rusko (born Christopher William Mercer, 26 January 1985) is an English Electronic , dub step producer and DJ. His career started in 2006 and has been signed to multiple labels, 2nd Drop Records, Storming Productions, Dub Police, Sub Soldiers Mad Decent Music Recordings and OWLA.

Dubstep

is a genre of electronic dance music that originated in South London, England. Emerging in the late 1990s as a mixture and development of garage, broken beat, drum and bass, jungle, dub and reggae. In the UK the origins of the genre can be traced back to the growth of the Jamaican sound system party scene in the early 1980s. The music features syncopated drum and percussion patterns, allowing for a party and dance music genre to be created.

His website consists of a black and white background with merchandise in full colour, making it pop out. However, overall has a minimalistic colour scheme and resides mainly in black and white. There is a re-curring image of a Union Jack, which subverts Rusko's usual colour scheme reinforcing the pop of colour.

  

                                                                                                                                                                                                                                            ...                                                                                                           The colour scheme of the merchandise appears to be blacks, and whites with other colour occurring throughout, such as yellow and green. As you hover the mouse over an item it turns light green, with a zebra like pattern over it, which adhere's to the pop of green and yellow. 

                                                                                                           Synergy is continued through to his album cover for 'Songs', which is his most recent album released. This album cover consists of a collage of polaroids, which shows a minimalistic, black and white based theme. Similarly to the website however, the album cover has pops of colour including red and yellow. The text is small and unnoticeable at a first glance, adhering to the theme of keyboard and recording studios, text looks as if it is off the front of a tape.