organic vs synthetic album cover
- Eyeline angled downwards to the left, suggesting a shyness.
- Organic - 'real artist', singer songwriter, talented, indie.
- Has a shady look, making him seem mysterious.
- His clothes are stylised, however look effortless, providing an organic image allowing for manipulation of his image.
- His music is slightly alternative and sounds old fashioned, which is reinforced through the sepia wash on the cover.
- The neutral colours allow focus to be pulled to the artist himself and the name of the artist.
- The name of the artist is written clearly in bold font and is underlined, making the artist clear, however the name of the album is not present showing its irrelevance to the album itself.

- Name of the album in purple typography with name of the artist bigger and bolder.
- Bieber looks straight down the lens, drawing attention to himself and showing he is the most important part of the cover.
- It looks like he has been styled and is wearing particular clothes with his hair in a particular style.
- He is central to the frame, and behind the writing.
- Bieber also wears a necklace and a flashy watch which shows his wealth.
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