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The term 'star' refers to the semi-mythological set of meanings constructed around an artist to sell themselves to an audience. Dyer suggests the 'star image' is incoherent and is complete and open. He says this is because it is based upon two key paradox's: 1). The star must be simultaneously ordinary and extraordinary for the consumer 2). The star must be simultaneously present and absent for the consumer.
The star image is fake and is a fictional construction made out of a range of performance, artwork and appearance. Stars are commodities produced and consumed by their strengths. Some common values of music stardom are:
- youthfullness
- rebellion
- sexual magnetism
- ani-authoritarian personality
- originality
- creativity/talent
- aggression/anger
- disregard for social values relating to drugs, sex and politeness
- consumption of drugs, sex and materialistic goods
- success against the odds
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